INTRODUCING THE NEW JAMES HARDIE MARKETING ZONE WEBSITE
Easy. Fast. Affordable. Radius Marketing, Self-Service Website.
Marketing Zone Offers:
~ Fully CUSTOMIZABLE direct mail postcards, door hangers, flyers, & yard signs
~ FREE consumer lists & neighborhood targeting with direct mail orders (NEW)
~ Cutting edge MOBILE APP for fast order placement on the go! (NEW)
~ SPEEDY turnaround - Postcards in the mail within 3 business days
~ 'Neighborhood Marketing Playbook' for successfully hosting an event to book new appointments and SELL MORE JOBS (NEW)
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Paid Search Advertising for James Hardie Contractors
Get better qualified, lower cost leads with an exclusive online advertising program from James Hardie.
James Hardie proudly introduces a new internet lead generation platform designed to help you generate new leads online and build your business. This is an exclusive program for James Hardie Contractor Program Members only.
James Hardie has created a customizable 15-page microsite designed to capture more online visitors and create more leads, which will result in more sales opportunities for your business! In combination with this new microsite, the new James Hardie Online Marketing Program will help you drive increased traffic to your microsite using paid search and keyword optimized online ads.
In partnership with Three Deep Marketing, an industry leader in interactive technology, we’ll provide continual ad campaign and bid management, optimization, and reporting to ensure that you are converting visitors into leads at an effective marketing cost.
In the Business Growth Webinar, we will review:
- Introduction to the James Hardie Online Marketing Program
- How to Get Your 15-Page Customizable Microsite
- Discuss Advantages of Paid Search Advertising
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DECEMBER 2011 WEBINAR ARCHIVE:
Practical Business Building Applications of Local Market and Consumer Research
Does your 2012 business plan include any of these goals? Generate more leads - Improve your conversion rate - Make more money - Have at least a little fun. If it doesn't, you probably won't be seeing this announcement anyway. If it does, make sure to tune in for the second part of our November webinar - Leveraging Market and Consumer Data to Change Your Game. 2012 can be your year to WIN by learning the most effective ways to use research to find and close the best opportunities in your local market.
Presenter: Seymour Turner, Director of Contractor Programs at Hanley Wood
Seymour Turner leads Hanley Wood's efforts to develop programs for building product manufacturers, service providers, and dealers/distributors to help them reach their strategic goals by working more effectively with remodeling contractors. Seymour has a long history in the home improvement industry going back to the 1980's. He managed one of the country's largest remodeling firms for 20 years and drove more than $500 million in revenues through creative marketing, sales, financing and production programs. Prior to joining Hanley Wood, Seymour had his own consulting firm which provided strategy, marketing and performance solutions to the remodeling supply channel.
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NOVEMBER 2011 WEBINAR ARCHIVE:
Moneyball for Remodeling:
Leveraging Market and Consumer Data to Change Your Game
Drawing inspiration from the book and movie, Moneyball, get a jump on the outlook for remodeling and replacement and learn how to leverage market data and consumer research to find the local areas with the most potential and improve sales conversion rates.
Presenter: Jonathan Smoke, Executive Director — Research, Hanley Wood
Jonathan Smoke leads the research products and services of Hanley Wood, covering all aspects of housing including new construction, remodeling, local market housing conditions and consumer demand. He is the architect of Hanley Wood Market Intelligence's leading products for builders, remodelers and building product manufacturers. Jonathan's career has been focused on housing and construction for more than 16 years as both a consultant and as a corporate executive. Prior to joining Hanley Wood, Jonathan ran his own research and advisory services firm focused on housing and residential development.
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Getting Started with Social Media for Your Home Improvement Business
Jeff Sauer, Interactive Marketing Director and Partner at Three Deep Marketing has 15 years of experience developing online programs, including 6 years with home improvement companies. He is a national speaker on online marketing and serves on the board of directors with the Minnesota Interactive Marketing Association. He will be presenting easy to understand strategies about how to get started in social media to strengthen the online presence of home improvement companies. Three Deep Marketing, one of the leading interactive agencies working in the home improvement industry today counts several of the top US remodeling companies as clients. In this webinar, attendees will learn:
- The Benefits of Social Media
- Engagement Tactics to gather fans
- Making the most of your posts
- Measuring effectiveness
- How to leverage review sites
- The best ways to solicit reviews
SEPTEMBER 2011 WEBINAR ARCHIVE:
